Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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4 days ago

6 min read
From campaigns to brand ecosystems: what it really means to build a brand in 2026
Debora Deva ,
Creative & Writer ,
TOML Collective

5 days ago

7 min read
If AI is the answer, what was the question?
Amanda Dyke ,
Managing Partner, Marketing & Communications, North America ,
Havas Media Network

28 Jan 2026

6 min read
Why video might be B2B’s best investment in 2026
Matt McClung ,
Creative Strategy Director, Luxid UK ,
Luxid

28 Jan 2026

4 min read
OOH is performance marketing’s missing layer for creating demand
Elliot Ward ,
Founder ,
Excite OOH

27 Jan 2026

4 min read
AI, ads, and the next era of consumer value
Tal Jacobson ,
CEO ,
Perion

27 Jan 2026

7 min read
Paid ads in ChatGPT will not look like search or social. That’s the real disruption
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

22 Jan 2026

7 min read
Ads on ChatGPT ‘in the coming weeks’ – how did we get here and what’s next?
Aaron Goldman ,
Mediaocean

20 Jan 2026

4 min read
Citizen engagement in 2026: trends driving public trust

16 Jan 2026

4 min read
How independent verification can support brands navigating the LHF ban
Nick Parker ,
Global President ,
Veridooh

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