The Big Interview

Big personalities. Big ideas. Big conversations.

The Big Interview is The Drum’s weekly series of in-depth, one-on-one interviews with the biggest names in marketing, media and advertising. From global CMOs to creative trailblazers, we go deep on the thinking, challenges and decisions shaping the industry today.

New interviews published every Wednesday.

Read the latest below.

29 Oct 2025

12 min read
‘Don’t get distracted’: McCann creative chief Javier Campopiano on navigating IPG-Omnicom...
Jennifer Faull ,
Deputy Editor ,
The Drum

08 Oct 2025

9 min read
Ed East: From blogger to influencer marketing’s Billion Dollar Boy
Jennifer Faull ,
Deputy Editor ,
The Drum

01 Oct 2025

9 min read
Inside Tiffany Rolfe’s R/GA, the ‘agency with agency’
Amy Houston ,
Senior Reporter ,
The Drum

10 Sep 2025

11 min read
These Girls Can: how this duo set the standard for behavior change marketing
Jennifer Faull ,
Deputy Editor ,
The Drum

03 Sep 2025

10 min read
Meet the real Zaria Parvez: The social media manager who became the brand
Cameron Clarke ,
Editor ,
The Drum

27 Aug 2025

10 min read
Anthony Freedman: the ad exec betting on the golden age of branded entertainment
Jennifer Faull ,
Deputy Editor ,
The Drum

20 Aug 2025

9 min read
Mark Ritson definitely isn’t a professor any more, so what is he?
John McCarthy ,
Opinion editor ,
The Drum

13 Aug 2025

8 min read
Autodesk, AI and me: Dara Treseder on life as B2B’s MVP
Cameron Clarke ,
Editor ,
The Drum

06 Aug 2025

11 min read
Colleen DeCourcy retired from advertising once. She’s not doing it again
Jennifer Faull ,
Deputy Editor ,
The Drum

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