The Big Interview

Big personalities. Big ideas. Big conversations.

The Big Interview is The Drum’s weekly series of in-depth, one-on-one interviews with the biggest names in marketing, media and advertising. From global CMOs to creative trailblazers, we go deep on the thinking, challenges and decisions shaping the industry today.

New interviews published every Wednesday.

Read the latest below.

16 Jan 2026

7 min read
How Cathay Pacific’s CMO Edward Bell makes marketing ‘appreciated’ in the C-suite
Jennifer Faull ,
Deputy Editor ,
The Drum

07 Jan 2026

9 min read
Oura CEO Tom Hale on giving the finger to health tech’s stereotypes
Cameron Clarke ,
Editor ,
The Drum

18 Dec 2025

10 min read
Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach
Jennifer Faull ,
Deputy Editor ,
The Drum

16 Dec 2025

11 min read
Coca-Cola CMO Manolo Arroyo on WPP, AI and a new era for media
Jennifer Faull ,
Deputy Editor ,
The Drum

15 Dec 2025

8 min read
How Lenovo's Emily Ketchen markets never-before-seen products in the age of AI
Cameron Clarke ,
Editor ,
The Drum

11 Dec 2025

8 min read
Grab’s CMO is spending her days in customer support to solve its identity problem
Jennifer Faull ,
Deputy Editor ,
The Drum

10 Dec 2025

11 min read
Mercado Libre CMO: ‘I only make 1% of the decisions. And I'm proud of it’
Jennifer Faull ,
Deputy Editor ,
The Drum
Premium Item

03 Dec 2025

7 min read
‘Holding companies, stop calling us’: Rethink’s Aaron Starkman on why indies matter more...
Amy Houston ,
Senior Reporter ,
The Drum
Premium Item

12 Nov 2025

13 min read
Sadira E Furlow: the Tony’s Chocolonely CMO who’ll make you want to quit your job
Jennifer Faull ,
Deputy Editor ,
The Drum

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