Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

All Marketing Brand strategy Marketing budgets Brand purpose

5 days ago

5 min read
Social media in 2026: why reach is losing ground to real relationships
Margo Waldrop ,
Content Writer ,
The Drum

5 days ago

5 min read
Introducing customer experience 3.0: Can brands be built on empathy?
Sam Anderson ,
Intelligence editor ,
The Drum

5 days ago

4 min read
Why the 2026 World Cup will be won on the TV home screen, not during the game
Margo Waldrop ,
Content Writer ,
The Drum

5 days ago

2 min read
What about the 72%? Why brands can’t afford to ignore offline sales
Maria Greaves ,
Assistant editor - branded content

5 days ago

7 min read
If AI is the answer, what was the question?
Amanda Dyke ,
Managing Partner, Marketing & Communications, North America ,
Havas Media Network

5 days ago

5 min read
Mark Ritson: No marketer with a decent radar is going to leave their role in 2026
Cameron Clarke ,
Editor ,
The Drum

5 days ago

8 min read
‘An 18-month plan is fiction’: What 2026 marketing looks like for General Mills, HSBC and...
Jennifer Faull ,
Deputy Editor ,
The Drum

5 days ago

10 min read
How do you market to a generation motivated by vibe?
Oscar Quine ,
Editor ,
The Drum

5 days ago

5 min read
The frontline is the most important place in marketing this year
Michael Loper Rodriguez ,
VP, head of strategy

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