Social Media

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27 Oct 2025

8 min read
How Puma is using its Hyrox partnership to create social media hype
Tyarna Agyekum ,
Social media exec ,
The Drum

23 Oct 2025

5 min read
Make an impression: how video is reshaping the consumer journey
The Drum Team ,
Editorial ,
The Drum

16 Oct 2025

5 min read
How the Outdoor Boys mastered the wilderness - and the algorithm
Abigail Posner and Tom Maschio ,
Anthrologists

14 Oct 2025

5 min read
Bring social amplification into the heart of experience design
Dane Aloe ,
Executive vice president, Strategy & Measurement ,
Spiro

14 Oct 2025

11 min read
Viral marketing is no gamble if you stack the odds in your favor
Andrew Tindall ,
SVP ,
System1 Group

13 Oct 2025

5 min read
Why TikTok’s future depends on proving its cultural power drives results
Jenni Baker ,
Senior Editor ,
The Drum

10 Oct 2025

6 min read
Real life is the new primetime
Emily Alcorn ,
Chief effectiveness officer ,
Talon

08 Oct 2025

1224 min read
​This groundbreaking research proves we’ve been using creators wrong all this time
Andrew Tindall ,
SVP ,
System1 Group

02 Oct 2025

6 min read
Can a campaign go too viral? 10 tons of pineapples says ‘maybe’
Oscar Quine ,
Editor ,
The Drum

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