Adtech & martech

5 days ago

2 min read
What about the 72%? Why brands can’t afford to ignore offline sales
Maria Greaves ,
Assistant editor - branded content

08 Jan 2026

4 min read
The end of fragmented marketing: why the future belongs to ‘The Machine’
Jean McCabe ,
Group Director of Product Strategy ,
Code and Theory

23 Dec 2025

6 min read
AI’s second wave in adtech: from optimization to real-time decisioning
Pedro Carrascosa ,
Business Development Director for AdTech and MarTech ,
Avenga

02 Dec 2025

3 min read
Cloudy with a chance of sales? Why the weather’s a bigger influencer than Cyber Monday
Maria Greaves ,
Assistant editor - branded content

28 Nov 2025

5 min read
How holiday campaigns are a tech marathon – not just a marketing sprint
Suhaib Zaheer ,
SVP of Managed Hosting & GM ,
Cloudways by DigitalOcean

18 Nov 2025

4 min read
Canva’s Creative OS enters a crowded race for the modern content stack
the drum

22 Oct 2025

6 min read
Can anyone articulate the value of their martech stack?
Sam Anderson ,
Intelligence editor ,
The Drum

26 Aug 2025

2 min read
Creepy ads? Not anymore – a quick primer on Privacy-Led Marketing
Jenni Baker ,
Senior Editor ,
The Drum

15 Aug 2025

6 min read
We are on LinkedIn’s naughty step, so I’ll just tell you: there’s plastic in your ba...
Tali Masden ,
Chief strategy officer ,
Worth Your While

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