Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

15 Jan 2026

3 min read
How entertainment is becoming a ‘connected, intelligent ecosystem’ for commerce media
Jenni Baker ,
Senior Editor ,
The Drum

23 Dec 2025

6 min read
AI’s second wave in adtech: from optimization to real-time decisioning
Pedro Carrascosa ,
Business Development Director for AdTech and MarTech ,
Avenga

02 Dec 2025

5 min read
It’s official: advertising’s neuro era is here and proven to work better – what brands...
Maria Greaves ,
Assistant editor - branded content

01 Dec 2025

7 min read
You're not imagining it: Amazon really is a sea of ads (and it still works)
Kiri Masters ,
Commerce media columnist ,
The Drum

25 Nov 2025

9 min read
Costco: the retail media network that refuses to promote itself
Kiri Masters ,
Commerce media columnist ,
The Drum

30 Oct 2025

5 min read
How marketers can use AI to sleigh this shopping season
Maria Greaves ,
Assistant editor - branded content ,
The Drum

23 Oct 2025

5 min read
Cognitiv bets on Europe as contextual AI comes of age
Gordon Young ,
Editor-in-Chief ,
The Drum

22 Oct 2025

6 min read
Can anyone articulate the value of their martech stack?
Sam Anderson ,
Intelligence editor ,
The Drum

20 Oct 2025

6 min read
Why the Clock, the Crowd, the Context is sports marketing’s new hat trick
Maria Greaves ,
Assistant editor - branded content ,
The Drum

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