New business

Brands are always finding innovative ways to generate new business and revenue streams.

Keep track of which brands are making new business moves around the industry, including new collaborations, new partnerships and the adoption of new technologies.

All Agencies Agency leadership Mergers & acquisitions New business Agency life

28 Nov 2025

19 min read
How much of an agency’s revenue should come from new business?
Sam Anderson ,
Intelligence editor ,
The Drum

06 Nov 2025

4 min read
Human connection is as important as tech in new business
Jody Osman ,
Chief Growth Officer ,
Propeller Group

24 Jun 2025

8 min read
Coca-Cola inked another massive deal with WPP: what next?
Jennifer Faull ,
Deputy Editor ,
The Drum

28 Mar 2025

4 min read
As B Corp month ends, the industry must confront its ethical blind spots
Tanya Whitehouse ,
CEO ,
Elvis

20 Mar 2025

14 min read
JoonAng Group’s Changhee Park on future-proofing a publisher
Mark Challinor ,
Digital consultant

14 Mar 2025

5 min read
The insiders, onsiders and alongsiders: how agencies really work with brands
Nick Bell ,
Founder

07 Mar 2025

11 min read
10 Questions on Advertising… with Lucky Generals’ Helen Calcraft
Matt Williams ,
Group marketing director ,
Smarts
Premium Item

06 Feb 2025

5 min read
‘Ghost pitches’ linger and revenue targets rise as new biz gets more demanding than ev...
Sam Anderson ,
Intelligence editor ,
The Drum

20 Jan 2025

2 min read
Meta Marketing Summit speaker lineup revealed – register now
Maria Greaves ,
Assistant editor - branded content ,
The Drum

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