Business Intelligence Centre
Essential reports, top lists and ranking curated by The Drum from across the globe.
Overview World Creative Rankings Reports & Whitepapers Awards Case Studies
Unified CTV Part 1: All the Power of TV, but Better than Ever
Unified CTV Part 1: All the Power of TV, but Better than Ever
The TV landscape is shifting fast, with CTV opening up powerful new opportunities, and new challenges for advertisers. This paper explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving landscape.
brainlabs
Description
The TV landscape is shifting fast, with CTV opening up powerful new opportunities, and new challenges for advertisers. This paper explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving landscape.
View the report with a subscription to The Drum+
All Reports & Whitepapers
Reports & Whitepapers See all
We bring you the best reports and whitepapers from around the world
Marketing 2030 - The roadmap for marketing and CMO capability
From The Institute for Real Growth
IRG
Marketing 2030 - The roadmap for marketing and CMO capability
2026 Edelman Trust Barometer
A regular health check tracking AI maturity in marketing
Edelman Trust Institute
2026 Edelman Trust Barometer
The AI Marketing Pulse
A regular health check tracking AI maturity in marketing
From The Drum, gut
The AI Marketing Pulse
Burning Platforms
How CMOS are navigating a changing marketing ecosystem
From The Drum, AAR
Burning Platforms
The Marketing Ecosystem Blueprint
Unlocking innovation and driving growth
From The Drum, AAR
The Marketing Ecosystem Blueprint
3D In Motion: The Industry View
Meet the brands at the forefront of 3D innovation
The Drum, Adobe
3D In Motion: The Industry View
The New Era of Creative Content Collaboration
Production in The Cloud – the views of creatives and business decision makers
From The Drum, Adobe
The New Era of Creative Content Collaboration
Leading APAC marketers on the future of multichannel marketing
Exploring the opportunities and challenges for multi-channel marketing in APAC and beyond.
From The Drum, Stack Adapt
Leading APAC marketers on the future of multichannel marketing
Understanding the critical factors enabling agency profitability and sustainability
Exploring the opportunities for growth with agency leaders to drive efficient growth and industry relationships
From The Drum, Scoro
Understanding the critical factors enabling agency profitability and sustainability
The Advertiser’s Playbook for 2023
The inside track on all things out-of-home advertising.
The Drum, Vistar Media, Sage & Archer
The Advertiser’s Playbook for 2023
Programmatic Out-of-Home: what APAC Marketers need to know
A market snapshot and trend analysis on the OOH market
From The Drum, Vistar Media
Programmatic Out-of-Home: what APAC Marketers need to know
The Advertiser’s Playbook for DOOH in 2024
Your annual guide to what is happening in the world of digital out-of-home
The Drum, Vistar Media
The Advertiser’s Playbook for DOOH in 2024
Future of AI
How AI is being used to create new jobs and impact lives.
FT Professional
Future of AI
2024 Edelman Trust Barometer
Annual global survey that measures trust in institutions, including government, business, media, and NGOs.
Edelman Trust Institute
2024 Edelman Trust Barometer
2024 Annual Marketing Report
Exploring the key trends and challenges that global marketers face, especially in a rapidly evolving digital landscape.
Nielsen
2024 Annual Marketing Report
The State of Marketing 2024
A comprehensive overview of the latest trends, challenges, and opportunities in the marketing industry
Hubspot
The State of Marketing 2024
Reinvent for growth in the Media Industry
Exploring the critical need for media and entertainment companies to undergo radical transformation in order to thrive in an increasingly challenging landscape.
Accenture
Reinvent for growth in the Media Industry
Technology Vision 2024: Human by design
How AI unleashes the next level of human potential
Accenture
Technology Vision 2024: Human by design
Adults’ Media Use and Attitudes Report
Examing how adults in the UK use and understand media, including television, radio, online content, and social media.
Ofcom
Adults’ Media Use and Attitudes Report
2023 Global Marketing Trends
Exploring the critical trends that are reshaping the marketing landscape, emphasizing the need for brands to focus on human-centric approaches.
Deloitte
2023 Global Marketing Trends
2024 Social Media Marketing Industry Report
Providing an in-depth analysis of the current trends, challenges, and opportunities within the social media marketing landscape
Social Media Examiner
2024 Social Media Marketing Industry Report
CMO Outlook Report
A comprehensive study that provides insights into the challenges, priorities, and trends shaping the strategies of Chief Marketing Officers
GFK
CMO Outlook Report
Social Trends 2024
A comprehensive analysis of emerging social media trends based on insights gathered from over 4,200 marketers and 4,500 consumers.
Hootsuite
Social Trends 2024
2023 Media Trends & Predictions
An in-depth analysis of the evolving media landscape amidst the backdrop of global economic pressures, technological advancements, and changing consumer behaviors
Kantar
2023 Media Trends & Predictions
The B2B Marketing Benchmark 2023
Providing insights into key trends, challenges, and opportunities in the B2B marketing landscape
Linkedin
The B2B Marketing Benchmark 2023
Technology Trends Outlook 2023
An annual publication that identifies and analyzes the most significant technology trends shaping industries, economies, and society.
McKinsey Digital
Technology Trends Outlook 2023
Mobile app trends: 2024 edition
This report provides insights into the latest trends in the mobile app industry, focusing on user behavior, app performance, marketing strategies, and industry benchmarks.
Adjust, App Lovin
Mobile app trends: 2024 edition
Resetting expectations, refocusing inward and recharging growth
A vital resource for industry professionals, executives, investors, and policymakers who need to understand the current state and future trajectory of the entertainment and media industry
PWC
Resetting expectations, refocusing inward and recharging growth
State of Marketing
A comprehensive overview of the current trends, challenges, and innovations in the marketing industry based on extensive research.
Salesforce
State of Marketing
2024 Marketing Benchmark Report
This report provides businesses with detailed insights into how their website or app performance compares to industry peers.
Similarweb, HypeAuditor
2024 Marketing Benchmark Report
State of Creativity. Communication Breakdown on the Road to Recovery
This report typically analyzes the trends, strategies, and key insights from the award-winning campaigns showcased at the Cannes Lions International Festival of Creativity.
Lions Advisory
State of Creativity. Communication Breakdown on the Road to Recovery
State of Readiness - Sustainability in Digital Advertising 2024
This report focuses on the environmental impact of the digital advertising industry and explores strategies for making advertising more sustainable.
IAB Europe
State of Readiness - Sustainability in Digital Advertising 2024
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
This report is designed to help content marketers in the technology sector stay informed about the latest trends and best practices.
Content Marketing Institute, Marketing Profs
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
The State Of Generative AI Inside US Agencies 2024
This report is designed to help executives, technology leaders, and business strategists understand the transformative potential of generative AI.
Forrester
The State Of Generative AI Inside US Agencies 2024
Decoding B2B’s Brand Boom
Embracing brand, community and storytelling to unlock growth
Havas
Decoding B2B’s Brand Boom
Mental health in freelancing during 2024
Understanding freelancing and mental health during 2024
Freelancing Support / Leapers
Mental health in freelancing during 2024
UK Agency Tenure Report 2025
Understanding the agency tenure landscape in the UK
WINMO
UK Agency Tenure Report 2025
How will AI Overviews impact your marketing strategy?
Content optimisation to ensure growth in an AI world
Kaizen
How will AI Overviews impact your marketing strategy?
The CMO, AI and the Marketing Function in 2025
Fight-the-future head-on by understanding how marketing departments are using AI to change by the day
Embryo
The CMO, AI and the Marketing Function in 2025
Brand Finance
Brand Finance’s 2025 B2B ranking expands to 250 top global brands in its third year.
Brand Finance
Brand Finance
Unified CTV Part 1: All the Power of TV, but Better than Ever
The TV landscape is shifting fast, with CTV opening up powerful new opportunities, and new challenges for advertisers. This paper explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving landscape.
brainlabs
Unified CTV Part 1: All the Power of TV, but Better than Ever
Unified CTV Part 2: The Big Broadcast Moments
Following on from our success in Unified CTV, this paper explores publisher expansion into broadcast content, and how Broadcaster YouTube and Unified CTV work together to maximise reach and engagement in the big, broadcast moments.
brainlabs
Unified CTV Part 2: The Big Broadcast Moments
Related articles
Open Mic
Redefining TV & video planning for the converged media age
Open Mic
No off-season: 8 experts on how TV+ is helping brands connect with sports fans year-round
Creative
Ad of the Day: Scientists disappear in photochromic True Detective ad
Creative
Funny idents put a comic twist on iconic BBC moments
Open Mic
Top 7 tips to utilize CTV as part of an omnichannel campaign
Open Mic
Connected TV: Everything advertisers need to know about ACR and OEMs for 2024
Media
From signal loss to identity, streaming & more: 4 defining trends from Cannes
Open Mic
Building trust in UK advertising - how to make sure your ads are truthful
Creative
Prime Video takes on Netflix with ad blitz across Southeast Asia
Creative
Fifa World Cup 2022: watch all of the latest ads
Creative
Coat Paints’ debut TV ad is a reminder to always be yourself
Creative
Deliveroo highlights food ordering dilemmas in trippy ad
Creative
Nutrafol encourages women to talk about hair thinning and break the taboo around it
News
ACCC gives Telstra greenlight for Fetch TV acquisition
Media
Netflix appoints Microsoft to launch ad-supported subscription service
Media
Seven West Media seeks to terminate broadcast deal with Cricket Australia
Product Placement
Why Accenture pivoted its virtual product placement prototype from TV to games
Marketing
Children’s exposure to inappropriate TV ads hits record low