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Essential reports, top lists and rankings curated by The Drum from across the globe.
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Reports & Whitepapers
Reports & Whitepapers
We bring you the best reports and whitepapers from around the world
 Awards Case Studies
Awards Case Studies
Discover the secrets behind the award-winning work at The Drum Awards
 World Creative Rankings
World Creative Rankings
The world's most awarded creative, people and campaigns in 2024
 World Creative Rankings Mid-Year Leaderboards 2025
World Creative Rankings Mid-Year Leaderboards 2025
Showcasing the world's leading advertisers and agencies in the first half of 2025
Reports & Whitepapers See all
We bring you the best reports and whitepapers from around the world
Marketing 2030 - The roadmap for marketing and CMO capability
From The Institute for Real Growth
IRG
Marketing 2030 - The roadmap for marketing and CMO capability
2026 Edelman Trust Barometer
A regular health check tracking AI maturity in marketing
Edelman Trust Institute
2026 Edelman Trust Barometer
The AI Marketing Pulse
A regular health check tracking AI maturity in marketing
From The Drum, gut
The AI Marketing Pulse
Burning Platforms
How CMOS are navigating a changing marketing ecosystem
From The Drum, AAR
Burning Platforms
The Marketing Ecosystem Blueprint
Unlocking innovation and driving growth
From The Drum, AAR
The Marketing Ecosystem Blueprint
3D In Motion: The Industry View
Meet the brands at the forefront of 3D innovation
The Drum, Adobe
3D In Motion: The Industry View
The New Era of Creative Content Collaboration
Production in The Cloud – the views of creatives and business decision makers
From The Drum, Adobe
The New Era of Creative Content Collaboration
Leading APAC marketers on the future of multichannel marketing
Exploring the opportunities and challenges for multi-channel marketing in APAC and beyond.
From The Drum, Stack Adapt
Leading APAC marketers on the future of multichannel marketing
Understanding the critical factors enabling agency profitability and sustainability
Exploring the opportunities for growth with agency leaders to drive efficient growth and industry relationships
From The Drum, Scoro
Understanding the critical factors enabling agency profitability and sustainability
The Advertiser’s Playbook for 2023
The inside track on all things out-of-home advertising.
The Drum, Vistar Media, Sage & Archer
The Advertiser’s Playbook for 2023
Programmatic Out-of-Home: what APAC Marketers need to know
A market snapshot and trend analysis on the OOH market
From The Drum, Vistar Media
Programmatic Out-of-Home: what APAC Marketers need to know
The Advertiser’s Playbook for DOOH in 2024
Your annual guide to what is happening in the world of digital out-of-home
The Drum, Vistar Media
The Advertiser’s Playbook for DOOH in 2024
Future of AI
How AI is being used to create new jobs and impact lives.
FT Professional
Future of AI
2024 Edelman Trust Barometer
Annual global survey that measures trust in institutions, including government, business, media, and NGOs.
Edelman Trust Institute
2024 Edelman Trust Barometer
2024 Annual Marketing Report
Exploring the key trends and challenges that global marketers face, especially in a rapidly evolving digital landscape.
Nielsen
2024 Annual Marketing Report
The State of Marketing 2024
A comprehensive overview of the latest trends, challenges, and opportunities in the marketing industry
Hubspot
The State of Marketing 2024
Reinvent for growth in the Media Industry
Exploring the critical need for media and entertainment companies to undergo radical transformation in order to thrive in an increasingly challenging landscape.
Accenture
Reinvent for growth in the Media Industry
Technology Vision 2024: Human by design
How AI unleashes the next level of human potential
Accenture
Technology Vision 2024: Human by design
Adults’ Media Use and Attitudes Report
Examing how adults in the UK use and understand media, including television, radio, online content, and social media.
Ofcom
Adults’ Media Use and Attitudes Report
2023 Global Marketing Trends
Exploring the critical trends that are reshaping the marketing landscape, emphasizing the need for brands to focus on human-centric approaches.
Deloitte
2023 Global Marketing Trends
2024 Social Media Marketing Industry Report
Providing an in-depth analysis of the current trends, challenges, and opportunities within the social media marketing landscape
Social Media Examiner
2024 Social Media Marketing Industry Report
CMO Outlook Report
A comprehensive study that provides insights into the challenges, priorities, and trends shaping the strategies of Chief Marketing Officers
GFK
CMO Outlook Report
Social Trends 2024
A comprehensive analysis of emerging social media trends based on insights gathered from over 4,200 marketers and 4,500 consumers.
Hootsuite
Social Trends 2024
2023 Media Trends & Predictions
An in-depth analysis of the evolving media landscape amidst the backdrop of global economic pressures, technological advancements, and changing consumer behaviors
Kantar
2023 Media Trends & Predictions
The B2B Marketing Benchmark 2023
Providing insights into key trends, challenges, and opportunities in the B2B marketing landscape
Linkedin
The B2B Marketing Benchmark 2023
Technology Trends Outlook 2023
An annual publication that identifies and analyzes the most significant technology trends shaping industries, economies, and society.
McKinsey Digital
Technology Trends Outlook 2023
Mobile app trends: 2024 edition
This report provides insights into the latest trends in the mobile app industry, focusing on user behavior, app performance, marketing strategies, and industry benchmarks.
Adjust, App Lovin
Mobile app trends: 2024 edition
Resetting expectations, refocusing inward and recharging growth
A vital resource for industry professionals, executives, investors, and policymakers who need to understand the current state and future trajectory of the entertainment and media industry
PWC
Resetting expectations, refocusing inward and recharging growth
State of Marketing
A comprehensive overview of the current trends, challenges, and innovations in the marketing industry based on extensive research.
Salesforce
State of Marketing
2024 Marketing Benchmark Report
This report provides businesses with detailed insights into how their website or app performance compares to industry peers.
Similarweb, HypeAuditor
2024 Marketing Benchmark Report
State of Creativity. Communication Breakdown on the Road to Recovery
This report typically analyzes the trends, strategies, and key insights from the award-winning campaigns showcased at the Cannes Lions International Festival of Creativity.
Lions Advisory
State of Creativity. Communication Breakdown on the Road to Recovery
State of Readiness - Sustainability in Digital Advertising 2024
This report focuses on the environmental impact of the digital advertising industry and explores strategies for making advertising more sustainable.
IAB Europe
State of Readiness - Sustainability in Digital Advertising 2024
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
This report is designed to help content marketers in the technology sector stay informed about the latest trends and best practices.
Content Marketing Institute, Marketing Profs
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
The State Of Generative AI Inside US Agencies 2024
This report is designed to help executives, technology leaders, and business strategists understand the transformative potential of generative AI.
Forrester
The State Of Generative AI Inside US Agencies 2024
Decoding B2B’s Brand Boom
Embracing brand, community and storytelling to unlock growth
Havas
Decoding B2B’s Brand Boom
Mental health in freelancing during 2024
Understanding freelancing and mental health during 2024
Freelancing Support / Leapers
Mental health in freelancing during 2024
UK Agency Tenure Report 2025
Understanding the agency tenure landscape in the UK
WINMO
UK Agency Tenure Report 2025
How will AI Overviews impact your marketing strategy?
Content optimisation to ensure growth in an AI world
Kaizen
How will AI Overviews impact your marketing strategy?
The CMO, AI and the Marketing Function in 2025
Fight-the-future head-on by understanding how marketing departments are using AI to change by the day
Embryo
The CMO, AI and the Marketing Function in 2025
Brand Finance
Brand Finance’s 2025 B2B ranking expands to 250 top global brands in its third year.
Brand Finance
Brand Finance
Unified CTV Part 1: All the Power of TV, but Better than Ever
The TV landscape is shifting fast, with CTV opening up powerful new opportunities, and new challenges for advertisers. This paper explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving landscape.
brainlabs
Unified CTV Part 1: All the Power of TV, but Better than Ever
Unified CTV Part 2: The Big Broadcast Moments
Following on from our success in Unified CTV, this paper explores publisher expansion into broadcast content, and how Broadcaster YouTube and Unified CTV work together to maximise reach and engagement in the big, broadcast moments.
brainlabs
Unified CTV Part 2: The Big Broadcast Moments
Editorial Intel See all
A hand-picked selection of The Drum’s industry insights, sector analyses and deep dives into the macro trends affecting the worlds of marketing and advertising.
Brand Strategy
Mark Ritson: Why ‘maximiniflation’ is about to blow up in brands’ faces
Commerce Media
Commerce media starter pack – the buyer’s guide to what it is & why it matters
Mergers and Acquisitions
Dentsu’s stalled exit leaves it with two options: Refocus or reinvent
Commerce Media
Kiri Masters: Costco just revealed its entire retail media tech stack. Why?
Media
Ad revenues grew 8.8% in 2025 as analysts grapple with ‘the era of AI advertising’
Mergers and Acquisitions
Analysts: Omnicom’s IPG takeover caps off ‘year of reckoning for holding companies’
Brand Strategy
GEO, GSO, AI SEO: Whatever you call it, search marketing has big ambitions
Mergers and Acquisitions
Private equity now makes up 30% of M&A market as holding companies struggle
Marketing
AI intel round-up: We trust genAI more than government and ad land's 27% ‘confidence gap’
Editorial Intel
WPP posts dismal Q3 results and profit warning
Agencies
Can WPP’s self-serve AI offer Open Pro win without cannibalizing the agency market?
Martech
Can anyone articulate the value of their martech stack?
Marketing
UK’s top media minds progress plans for recalibrating the media landscape
Digital Marketing
Half of us now use AI search (and half of ‘traditional search traffic’ is at risk)
Media
‘The fightback is starting’: industry coalition rallies to restore ad spend to quality media
Agencies
Forrester predicts 15% agency job losses in 2026. Is the ‘agencies as agents’ era over?
Future of TV
On the 70th anniversary of the first UK TV ad, what’s changed (and what hasn’t)?
Social Media
‘We’re at peak brand saturation’: Why the comments section is becoming a cultural hub
World Creative Rankings
The world’s most awarded creative people, companies and campaigns
Featured List - Campaigns
The World’s Most Awarded Campaigns See the list
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People
People
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Companies
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Campaigns
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AI Marketing Hub
A regular health check tracking AI maturity in marketing
View the hub
The world’s most awarded creative people, companies and campaigns
View the hub
The Drum Awards
The Drum Honors class of 2025: This year’s newly Recommended agencies
Agency Models
Farewell FCB: A look back at the creative renaissance of an agency sunsetted at its peak
Creative
World Creative Rankings Mid-Year Leaderboards: the most-awarded networks and holdcos
Creative
World Creative Rankings Mid-Year Leaderboards: the most-awarded agencies of 2025 so far
Creative
World Creative Rankings Mid-Year Leaderboards: the most-awarded advertisers of 2025 so far
Creative
World Creative Rankings Mid-Year Leaderboards: the most-awarded campaigns of 2025 so far
Creative
The World Creative Rankings Mid-Year Leaderboards are here: see who’s out in front in 2025
Agency Culture
From rejection to world ranking: how Republica Havas became the creative soul of Miami
Creative
The Drum’s 2025 agenda: Miami’s creative scene, new rankings & global marketing gamechangers
Creative
The Drum and LIA seek rising creative talent for career-defining opportunity in Vegas
Creative
Marcel Paris on breaking barriers in women’s football for Orange
Creative
How FCB New York brought basketball to visually impaired with world’s most awarded campaign
Creative
World Creative Rankings 2025: Michelob’s ‘Dreamcaster’ named world's most awarded campaign
Agency Culture
​Ogilvy is already UK & Ireland’s most awarded agency. James Murphy hungers for more
Agencies
‘We will absolutely never sell. Ever’: why Rethink remains fiercely independent
Agencies
The five-year plan behind FCB New York’s winning streak
Creative
Serviceplan CEO on breaking out of Bavaria and climbing the World Creative Rankings
Creative
World Creative Rankings 2025: These are the most-awarded agencies in APAC

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Awards Case Studies See all
Discover the secrets behind the best award-winning work from around the world, entered into The Drum Awards.
Awards Case Studies
How Nippon turned matcha from wellness trend into daily ritual
The Drum Awards
How Comcast Business redefined golf experience with a tech-driven game
The Drum Awards
Why SCAD’s immersive brand story redefined campus recruitment
The Drum Awards
How Singapore Tourism Board revitalized Orchard Road with a creative festival
The Drum Awards
Inside Stagwell’s award-winning Cannes Sport Beach
The Drum Awards
Explained: astraZeneca redefined ASCO 2025 with sustainable design
The Drum Awards
How Tu transformed perceptions with a chic, mystery pop-up in Soho
The Drum Awards
Inside Coke Studio’s 2025 evolution into a vibrant hub
The Drum Awards
How Mastercard turned Carnival makeup stones into a secure payment solution
The Drum Awards
How SNL50 Experience turned fans into hosts
The Drum Awards
How Women For Change’s powerful casket campaign ignited national action against femicide
The Drum Awards
Inside Secret Cinema’s ‘Grease’ festival
The Drum Awards
How Nationwide’s NationFried campaign transformed student perceptions of banking
The Drum Awards
Smirnoff’s bold Electric Picnic debut reset festival expectations. Here’s how
The Drum Awards
How Lego redefined play with a global festival experience
The Drum Awards
How Guinness redefined summer with a vibrant transformation campaign
The Drum Awards
Inside DreamWorks’ real Toothless premiere
The Drum Awards
Explained: Why OMO turned billboards into playgrounds