Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media

01 Dec 2025

11 min read
The New TV: fragmentation, friction and the future of brand attention
The Drum ,
Editorial ,
The Drum

11 Nov 2025

6 min read
“We’re not just experimenting, we’re scaling”: Inside Baller League’s Miami move
Gordon Young ,
Editor-in-Chief ,
The Drum

14 Oct 2025

3 min read
4 reasons why free TV deserves its own line on the media plan
Jenni Baker ,
Senior Editor ,
The Drum

10 Oct 2025

7 min read
New TV for Drummies: the buyer’s guide to taking remote control in this new era
Jenni Baker ,
Senior Editor ,
The Drum

02 Oct 2025

5 min read
Speed-of-light ads, the data ‘throuple’ & why CTV needs quality control
The Drum Team ,
Editorial ,
The Drum

02 Oct 2025

10 min read
Addressable TV ads that work: 6 trends from broadcasters’ top campaigns
Jenni Baker ,
Senior Editor ,
The Drum

02 Oct 2025

13 min read
A crowd-sourced list of marketers’ favorite TV ad formats right now
Sam Anderson ,
Intelligence editor ,
The Drum

26 Sep 2025

7 min read
70 years later, TV is still where brands go to mean something
Andrew Tindall ,
SVP ,
System1 Group

24 Sep 2025

4 min read
New TV is a gamechanger, for brands of every size
Lily Robertson-Ward ,
Media strategy director ,
Propellernet

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