Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media

5 days ago

5 min read
Brands can escape the ‘efficiency death spiral’ by going back to senses
Jenni Baker ,
Senior Editor ,
The Drum

28 Jan 2026

4 min read
When to own, and when to partner on, commerce media networks
Nicole Guess ,
Managing director, Americas ,
Perion

27 Jan 2026

6 min read
Why it looks like a good year for OOH
Adam Kahansky ,
Senior director, sales, Canada ,
Broadsign

21 Jan 2026

4 min read
Why media buying needs an offline data backbone
The Drum ,
Editorial ,
The Drum

21 Jan 2026

3 min read
Commerce media isn’t a channel any more – it’s how media works
Gordon Young ,
Editor-in-Chief ,
The Drum

16 Jan 2026

4 min read
When everybody’s a player, ‘it makes no sense’ for brands to still be on the sidelin...
Jenni Baker ,
Senior Editor ,
The Drum

16 Jan 2026

5 min read
Heineken’s ‘Bakerl0.0’ stunt is brilliant. And a warning sign
Zaid Al-Zaidy ,
Founder and chief executive officer ,
The Beyond Collective

13 Jan 2026

7 min read
Kiri Masters: Costco just revealed its entire retail media tech stack. Why?
Kiri Masters ,
Commerce media columnist ,
The Drum

08 Jan 2026

8 min read
How Reach CEO Piers North is rewiring the news for Gen Z era
Mark Challinor ,
Digital consultant

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