Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media

08 Jan 2026

15 min read
The media and consumer trends that will shape 2026
Sam Anderson ,
Intelligence editor ,
The Drum

19 Dec 2025

5 min read
From Jake Paul to the Oscars: why live events are becoming streaming’s next big business
Gordon Young ,
Editor-in-Chief ,
The Drum

18 Dec 2025

7 min read
Ulbe Jelluma: If you really believe in democracy, show me your media plan
Ulbe Jelluma ,
Director ,
Print Power

18 Dec 2025

9 min read
Dubai’s Khaleej Times CEO Charles Yardley: Print is still pumping and the future is live
Mark Challinor ,
Digital consultant

17 Dec 2025

5 min read
How the New York Times reinvented itself and why games now sit at the center of its future
The Drum ,
Editorial ,
The Drum

16 Dec 2025

11 min read
Coca-Cola CMO Manolo Arroyo on WPP, AI and a new era for media
Jennifer Faull ,
Deputy Editor ,
The Drum

15 Dec 2025

5 min read
Plastering the BBC with ads won’t fix anything. But it could just break British TV
Andrew Tindall ,
SVP ,
System1 Group

11 Dec 2025

5 min read
The new rules of travel advertising: curation, context, and conversion
Josh Beckwith ,
Vice president of global corporate sales ,
Sojern

09 Dec 2025

5 min read
Go where the people are: The Great British OOH Road Trip invites media planners to explore...
Jenni Baker ,
Senior Editor ,
The Drum

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