Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

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24 Dec 2025

4 min read
Year in Review: American Eagle, Cracker Barrel and culture wars
The Drum ,
Editorial ,
The Drum

26 Nov 2025

6 min read
Has BBC’s Trump-edit scandal damaged Britain’s soft power? The Drum analyzed 400 news reports...
The Drum ,
Editorial ,
The Drum

23 Oct 2025

6 min read
From CMO to president: how Melanie Huet is redefining marketing leadership at Newell Brand...
Gordon Young ,
Editor-in-Chief ,
The Drum

10 Oct 2025

5 min read
Brands hath no fury like a founder scorned
Margo Waldrop ,
Content Writer ,
The Drum

30 Sep 2025

4 min read
Saudi just bought EA. Can brands justify appearing in gaming’s best sandboxes now?
James Kirkham ,
Founder

17 Sep 2025

5 min read
What Trump’s TikTok ‘framework’ deal really means for marketers
Margo Waldrop ,
Content Writer ,
The Drum

02 Sep 2025

3 min read
Here we go again: when personal missteps become brand liabilities
Margo Waldrop ,
Content Writer ,
The Drum

02 Sep 2025

3 min read
Levi’s UK faces a new kind of risk: when Americana stops selling abroad
The Drum Team ,
Editorial ,
The Drum

16 Jul 2025

5 min read
Diageo’s CEO exits amid sales slump and $500m cuts: the marketing reckoning ahead
The Drum Team ,
Editorial ,
The Drum

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