Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

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23 Jun 2025

4 min read
FTC clears Omnicom-IPG merger but with restriction on ad boycotts
The Drum Team ,
Editorial ,
The Drum

20 Jun 2025

5 min read
Judy Smith on crisis, culture and calling the president
Gordon Young ,
Editor-in-Chief ,
The Drum

17 Jun 2025

3 min read
At Home bankruptcy filing exposes cracks in discount retail
Margo Waldrop ,
Content Writer ,
The Drum

10 Jun 2025

7 min read
The trust premium: backing quality media isn’t a virtue, it’s a business imperative
Jenni Baker ,
Senior Editor ,
The Drum

05 Jun 2025

12 min read
Feel or fail. Why emotional ads will always beat persuasive ones
Andrew Tindall ,
SVP ,
System1 Group

23 Apr 2025

4 min read
Healthcare marketers must use data ethically
Angelica English ,
Managing Director ,
TEAM LEWIS

23 Apr 2025

5 min read
Would healthcare marketing benefit from a sense of humor transplant?
Edd Southerden ,
senior planner ,
Bray Leino

31 Mar 2025

6 min read
AI glitches make headlines, but is brand trust paying the price?
Jenni Baker ,
Senior Editor ,
The Drum

21 Mar 2025

5 min read
After FTC commissioners fired, marketers speculate on future of industry regulation
Tom Banks ,
Creative Editor ,
The Drum

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