Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media

23 Sep 2025

4 min read
Micro-dramas are turning TikTok into a soap opera and brands want a starring role.
Margo Waldrop ,
Content Writer ,
The Drum

23 Sep 2025

4 min read
TV ads at 70: Still advertising’s crown jewel – but ROI is the real test
Jane Ostler ,
EVP, Global Solutions Marketing and Thought Leadership ,
Kantar

23 Sep 2025

5 min read
Everyone wants a slice of the CTV pie, but it’s time for an identity reckoning
Jamie Finstein ,
Vice-president, Media Center ,
IAB

22 Sep 2025

10 min read
On the 70th anniversary of the first UK TV ad, what’s changed (and what hasn’t)?
Sam Anderson ,
Intelligence editor ,
The Drum

22 Sep 2025

5 min read
That’s no community. That’s a comment section
Logan Jory ,
Founder ,
Wildfire Social

17 Sep 2025

5 min read
Why shoppable CTV is a win-big strategy in this year’s holiday season ad race
Tony Marlow ,
CMO ,
LG Ad Solutions

15 Sep 2025

6 min read
The new TV guide: answering marketers’ questions on the next big shifts
Maria Greaves ,
Assistant editor - branded content ,
The Drum

15 Sep 2025

10 min read
New TV from A to Z: your essential binge for streaming past the jargon
The Drum ,
Editorial ,
The Drum

28 Aug 2025

3 min read
How Phȳnd plans to reshape cloud gaming by putting smart TVs front and center
Margo Waldrop ,
Content Writer ,
The Drum

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