Apple

We explore the latest news and updates from Apple.

This popular brand is not only a flashy hardware producer with sleek and memorable marketing, but also a software and services provider with iOS and the App Store.

Here at The Drum we cover, and closely monitor, the brands recent pushes into gaming and TV.

27 Nov 2025

1 min read
Ad of the Day: Apple drops a handcrafted holiday spot featuring singing puppets
Amy Houston ,
Senior Reporter ,
The Drum

05 Nov 2025

2 min read
Ad of the Day: Apple invites the UK to light up Battersea with Christmas creativity
Amy Houston ,
Senior Reporter ,
The Drum

21 Oct 2025

2 min read
Ad of the Day: Jane Goodall narrates Apple’s celebration of creativity’s first spark
Amy Houston ,
Senior Reporter ,
The Drum

11 Sep 2025

6 min read
10 times brands pulled off Buffalo Bills-style comebacks
Margo Waldrop ,
Content Writer ,
The Drum

13 May 2025

2 min read
Olivia Wilde directs horror-inspired Apple ads aimed at college students
Amy Houston ,
Senior Reporter ,
The Drum

23 Apr 2025

1 min read
Ad of the Day: Young man flexes muscles to promote Apple’s ‘clean up’ tool
Amy Houston ,
Senior Reporter ,
The Drum

18 Mar 2025

2 min read
Ad of the Day: Spike Jonze directs Pedro Pascal’s heartbreak in Apple film
Amy Houston ,
Senior Reporter ,
The Drum

17 Mar 2025

1 min read
Ad of the Day: Apple unveils slow-motion cinematic tribute to action films
Amy Houston ,
Senior Reporter ,
The Drum

11 Feb 2025

8 min read
How Beats navigates being at the forefront of culture, not culture wars
Jennifer Faull ,
Deputy Editor ,
The Drum

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